Investing.com — Argus has Apple Inc (NASDAQ:) and NVIDIA Corporation (NASDAQ:) its one the top stock picks given their leadership in generative AI and hardware innovation.

Apple, with a target price of $280, is expected to benefit from its “Apple Intelligence” generative AI, introduced with the iPhone 16 Pro series. The new AI features aim to drive a robust upgrade cycle in 2025. Argus pointed to Apple’s strong EPS growth prospects, supported by hardware demand, services revenue, and aggressive shareholder returns.

“We believe the current environment represents an opportunity to establish or dollar-average into positions in AAPL,” analyst Jim Kelleher said.

Nvidia, with a target price of $175, remains Argus’ favorite semiconductor stock for a third consecutive year. Brokerage noted Nvidia’s dominance in AI computing hardware, software, and cloud services, with fiscal Q3 2025 revenue soaring 90% to $35.1 billion. Argus views Nvidia as essential for investors seeking exposure to the AI economy.

“We believe that most technology investors should own NVDA in the age of deep learning, AI, and GPU-driven applications acceleration levels”