ETF Prime: Tradr ETFs Surges to $2.7 Billion

Matt Markiewicz, head of product and capital markets at Tradr ETFs, joined Nate Geraci on this week’s ETF Prime to discuss explosive growth in leveraged single-stock strategies. The firm launched in May 2024 and has surged from $700 million in assets last March to $2.7 billion as of February 2026.

Tradr launched over 60 single-stock strategies in 2025 and expects to maintain a pace of three to six launches per month for the remainder of 2026, according to Markiewicz. The firm’s standout success is the Tradr 2X Long SNDK Daily ETF (SNXX), which gathered $700 million in less than a month of trading. SanDisk was the best-performing stock in the S&P 500 in 2025 and trades up to $10 billion daily, creating strong demand for leveraged exposure.

Targeting the retail surge, Tradr focuses on self-directed investors trading on platforms like Robinhood, Fidelity, and Schwab. The firm also attracts overseas clients from South Korea and China where trading on margin is restricted. The funds use total return swaps with two to six counterparties per fund to generate 2x leverage, Markiewicz said.

Education Improves for Complex Products

Investor knowledge around leveraged products has greatly improved, according to Markiewicz. He receives far fewer calls from investors feeling burned because they better understand the risks of holding leveraged ETFs during non-trending periods. About 25% of options trading now comes from retail investors, he noted.

The funds turn over about a quarter of their assets daily, reflecting heavy day-trading activity. While acknowledging concerns, Markiewicz said questions now center more on intraday trading mechanics rather than fundamental misunderstandings about how daily-reset products work. Wells Fargo estimates about $150 billion in tax refund liquidity could flow into markets by the end of March.

Meanwhile, Christian Magoon, founder and CEO of Amplify ETFs, discussed the firm’s growth to over $20 billion in assets across 40 ETFs. The flagship Amplify CWP Enhanced Dividend Income ETF (DIVO) has reached $6.5 billion while the Amplify Junior Silver Miners ETF (SILJ) holds $5.5 billion in assets. Amplify recently launched two ETFs focused on tokenization and stablecoin technology.

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