Did Investors Find Apple’s Latest Product Launch Awe-Inspiring?

Apple held its “Awe Dropping” event on Tuesday, showcasing its upcoming products that included the new iPhone 17. But did the event create enough of a stir that will have consumers busting down the doors of their local Apple stores? And more importantly, will it have investors buying the stock?

Artificial intelligence (AI) technology is continuing to permeate Apple products with its inclusion in its latest iterations of its AirPods and Apple Watches. Both products can interact with AI tools installed on the iPhone.

Speaking of which, the latest iPhone would get the most fanfare heading into the launch. The new iPhone 17 might be slimmer and trimmer (especially the Air version), but is more robust in features with a larger screen, enhanced display capabilities, bolstered cameras, increased battery life, and most importantly, stronger performance to support AI as well as a bevy of other applications across its models.

Investors looking to see how the AI theme can continue to propel Apple might be appeased by these latest developments, especially with the iPhone 17 — its bread and butter revenue driver. That’s something to watch with the holidays looming. The big tech arms race for AI domination will certainly see the iPhone maker continuing to build out its Apple Intelligence platform, and allow its devices to utilize its capabilities.

Apple could certainly use the excitement generated around its products given how the stock has been performing this year. It still has yet to reach its levels before the Liberation Day sell-off in April, and lags behind the broader S&P 500. That could give traders an area of value to buy Apple’s stock if they think it’s undervalued. Likewise, bearish traders sensing weakness ahead could also see an opportunity.

Two Trades for Apple

Traders who think Apple’s latest products will entice consumers to open their wallets at Apple stores (especially before the holiday season arrives) can take a look at the Direxion Daily AAPL Bull 2X Shares (AAPU). It adds double the exposure to Apple shares for tactical traders who sense bullishness ahead.

Traders who don’t think Apple’s latest product offerings will translate into sales or other market forces take a bite out of their revenue may consider using the Direxion Daily AAPL Bear 1X Shares (AAPD). It takes the opposite side of AAPU, allowing traders to short the stock without the use of a margin account or to hedge a bullish position.

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