AI Marketing Value Highlights Rising Demand

The corporate enthusiasm driving AI adoption isn’t solely due to the helpful nature of AI chat bots.

It may come as a surprise to some, but one of the industries that has been affected most by artificial intelligence is the marketing industry. Recently, the experts at Alger broke down a few of the different ways that AI is enhancing the marketing experience.

For instance, the Alger team points out that AI can prove highly effective in assisting with email campaigns. AI programs can help with timing messages and fine-tuning wording to deliver personalized campaigns at scale with minimal manual effort.

Furthermore, Alger notes that AI can be very beneficial for streamlining the content creation process. Quality artificial intelligence programs can help marketing teams draft compelling headlines, brochures, and other text-based marketing content. Crucially, this can be done in a short span of time. That helps marketing teams develop quality content to meet customer needs.

Artificial intelligence can also help marketing teams easily create graphic design mockups and videos (see Alger’s AI Avatars). This is especially crucial for smaller teams without design software expertise.

Understanding what artificial intelligence can bring to the marketing space is key for contextualizing the scale of AI adoption. Keep in mind: marketing agencies aren’t the only companies that can benefit from these perks. After all, businesses of all shapes and sizes rely on marketing in order to spread the word of their products and services to the public.

We believe these broad benefits can help explain the importance of maintaining AI exposure in one’s portfolio. With AI offering a variety of applications and use cases, businesses are continuing to ramp up adoption, increasing the need for AI infrastructure and innovation.

ALAI Taps Into AI Adoption

The Alger AI Enablers & Adopters ETF (ALAI) can help investors get concentrated exposure to key companies in the AI space. ALAI is an active fund that focuses on companies engaged with AI adoption, development, and utilization.

The fund builds its portfolio with a bottom-up fundamental approach, focusing on companies positioned for sustained growth and innovation, which Alger refers to as Positive Dynamic Change. Namely, ALAI’s portfolio team looks for two driving factors: Positive Lifecycle Change and High Unit Volume Growth. Positive Lifecycle Change companies are those that the Alger team believes could benefit from new product introductions, management changes, or new regulations. High Unit Volume Growth stocks are those that are seeing significant market movement at the time.

ALAI’s approach has resulted in outperformance this year versus its benchmark. As of September 23, 2025, the fund’s NAV has risen 41.76% year-to-date. These results are over 27% higher than the S&P 500 has done in the same time period.

For more news, information, and strategy, visit the Artificial Intelligence Content Hub.

Disclosure Information

Click here for standard performance and more information on the Alger AI Enablers & Adopters ETF.

Performance data quoted represents past performance and is no guarantee of future results. DUE TO MARKET VOLATILITY, CURRENT PERFORMANCE MAY BE DIFFERENT THAN THE FIGURES SHOWN. Investment return and principal value will fluctuate so that an investor’s shares, when sold in the secondary market, may be worth more or less than original cost. Returns less than one year are not annualized. Performance does not reflect the deduction of commissions, which a broker may charge to execute a transaction in Fund shares, and an investor may incur the cost of the spread between the price at which a dealer will buy shares and the price at which a dealer will sell shares. Market performance is determined using the official closing price on the New York Stock Exchange. Market performance does not represent the returns you would receive if you traded shares at other times. To obtain performance data current to the most recent month end, please visit www.alger.com. Index performance does not represent the fund’s performance. Investors may not invest directly in an index.

Performance shown is net of fees and expenses.

The views expressed are the views of Fred Alger Management, LLC (“FAM”) and its affiliates as of September 2025. These views are subject to change at any time and may not represent the views of all portfolio management teams. They should not be interpreted as a guarantee of the future performance of the markets, any security or any funds managed by FAM. These views are not meant to provide investment advice and should not be considered a recommendation to purchase or sell securities. Holdings and sector allocations are subject to change. Past performance is not indicative of future performance.

Risk Disclosures: Investing in the stock market involves risks, including the potential loss of principal. Growth stocks may be more volatile than other stocks as their prices tend to be higher in relation to their companies’ earnings and may be more sensitive to market, political, and economic developments. Companies involved in, or exposed to, AI-related businesses may have limited product lines, markets, financial resources or personnel as they face intense competition and potentially rapid product obsolescence, and many depend significantly on retaining and growing their consumer base. These companies may be substantially exposed to the market and business risks of other industries or sectors, and may be adversely affected by negative developments impacting those companies, industries or sectors, as well as by loss or impairment of intellectual property rights or misappropriation of their technology. Companies that utilize AI could face reputational harm, competitive harm, and legal liability, and/or an adverse effect on business operations as content, analyses, or recommendations that AI applications produce may be deficient, inaccurate, biased, misleading or incomplete, may lead to errors, and may be used in negligent or criminal ways. AI technology could face increasing regulatory scrutiny in the future, which may limit the development of this technology and impede the future growth. AI companies, especially smaller companies, tend to be more volatile than companies that do not rely heavily on technology. A significant portion of assets will be concentrated in securities in related industries, and may be similarly affected by adverse developments and price movements in such industries. A significant portion of assets may be invested in securities of companies in related sectors, and may be similarly affected by economic, political, or market events and conditions and may be more vulnerable to unfavorable sector developments. Investing in companies of small and medium capitalizations involves the risk that such issuers may have limited product lines or financial resources, lack management depth, or have limited liquidity. The Fund is classified as a “non-diversified fund” under federal securities laws because it can invest in fewer individual companies than a diversified fund. Private placements are offerings of a company’s securities not registered with the SEC and not offered to the public, for which limited information may be available. Such investments are generally considered to be illiquid. Foreign securities involve special risks including currency fluctuations, inefficient trading, political and economic instability, and increased volatility. ADRs and GDRs may be subject to international trade, currency, political, regulatory and diplomatic risks. Active trading may increase transaction costs, brokerage commissions, and taxes, which can lower the return on investment. At times, cash may be a larger position in the portfolio and may underperform relative to equity securities.

ETF shares are based on market price rather than net asset value (“NAV”), as a result, shares may trade at a price greater than NAV (a premium) or less than NAV (a discount). The Fund may also incur brokerage commissions, as well as the cost of the bid/ask spread, when purchase or selling ETF shares. The Fund faces numerous market trading risks, including the potential lack of an active market for Fund shares, losses from trading in secondary markets, periods of high volatility and disruption in the creation and/or redemption process of the Fund. Any of these factors, among others, may lead to the Fund’s shares trading at a premium or discount to NAV. Thus, you may pay more (or less) than NAV when you buy shares of the Fund in the secondary market, and you may receive less (or more) than NAV when you sell those shares in the secondary market. The Manager cannot predict whether shares will trade above (premium), below (discount) or at NAV. The Fund may effect its creations and redemptions for cash, rather than for in-kind securities. Therefore, it may be required to sell portfolio securities and subsequently recognize gains on such sales that the Fund might not have recognized if it were to distribute portfolio securities in-kind. As such, investments in Fund shares may be less tax-efficient than an investment in an ETF that distributes portfolio securities entirely in-kind. Brokerage fees and taxes will be higher than if the Fund sold and redeemed shares in-kind. Certain shareholders, including other funds advised by the Manager or an affiliate of the Manager, may from time to time own a substantial amount of the shares of the Fund. Redemptions by large shareholders could have a significant negative impact on the Fund.

Alger pays compensation to VettaFi to sell various strategies to prospective investors.

Before investing, carefully consider a Fund’s investment objective, risks, charges, and expenses. For a prospectus and summary prospectus containing this and other information or for a Fund’s most recent month-end performance data, visit www.alger.com, call (800) 992-3863 (for a mutual fund) or (800) 223-3810 (for an ETF), or consult your financial advisor. Read the prospectus and summary prospectus carefully before investing. Distributor: Fred Alger & Company, LLC. All underlying series of The Alger ETF Trust listed on NYSE Arca, Inc. NOT FDIC INSURED. NOT BANK GUARANTEED. MAY LOSE VALUE.

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