Ahead of Holidays, Buy Into Online Shopping With This ETF

With the holiday season fast approaching, folks across the country soon need to figure out where they’re getting their gifts from for their loved ones. 

While many still shop in brick-and-mortar stores, online shopping continues to be an increasingly popular option. A recent forecast from Adobe found that U.S. online sales are expected to reach about $253.4 billion in the holiday season. This would represent a 5.3% growth over last year’s numbers. 

Passing the $250 billion milestone in online shopping sales is no small feat. This is especially true considering that many expected macroeconomic uncertainty to affect consumer spending this year. 

Before customers begin filling up their shopping carts, advisors and investors can capitalize on this opportunity through the ETF wrapper. By doing so, they can potentially take on a fund that provides more targeted exposure to the online shopping sector. 

IBUY Offers Global Online Shopping Exposure

For instance, take a look at the Amplify Online Retail ETF (IBUY). This fund from Amplify ETFs looks to provide capital appreciation through exposure to the global online shopping industry. 

To do so, the fund tracks the EQM Online Retail Index. True to its name, the index provides distinct exposure to a wide variety of companies that derive a significant portion of their revenue from the online retail, marketplace, and marketplace avenues. 

Notably, this index does offer a valuable bit of diversification. While the lion’s share of exposure is focused toward companies based in the United States, the index does invest in a number of different international companies. This approach could prove to be especially valuable in an era where many are looking for international diversification. 

IBUY’s strategy has paid off with significant returns over the long term, even before the holiday season has started. As of October 31, 2025, the fund’s NAV has risen 20.97% over the last six months. 

vettafi.com is owned by VettaFi LLC (“VettaFi”). VettaFi is the index provider for IBUY, for which it receives an index licensing fee. However, IBUY is not issued, sponsored, endorsed, or sold by VettaFi, and VettaFi has no obligation or liability in connection with the issuance, administration, marketing, or trading of IBUY. 

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